MUSEUM WEAR

This season feels different.
Not because we set out for a spectacle, but because we set out to share.

Our last collection was bold. It was sculptural, inflatable, and surreal. People loved it, reposted it, dissected it. But as time went by, we realized something: it also felt like a performance you could only watch, never step into.  

That’s when ‘Museum Wear' was born.  

It’s our way of bridging the gap between the art you stand back and marvel at, and the art you carry with you, live in, and move through the city with. Museum Wear is for people who wander through galleries, who show up to openings, who stay curious, who absorb culture and add to it in their own quiet ways. 

For us, designing this ready-to-wear line has been liberating because we found our freedom here. This collection isn’t about performance. It’s about access. It’s about translating the surreal into the everyday without losing its pulse. 

And so, Museum Wear is an invitation. To step into imagination, to claim a piece of what you admired from a distance and to find yourself in the in-between of art and life. 

(Museum Wear, MuseumWear, Museumwear, HARRI SS26, London Fashion Week, Spring Summer 2026, LFW)

Runway Images by Alexis White